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How to Do a Website Audit to Improve SEO and UX in 10 Steps

If your SEO isn’t up to par, the impact of radio ads is greatly diminished. In summary, SEO is all about optimizing content, building authority, and improving the overall user experience on your site. On the other hand, social media marketing is centered around building relationships and engaging with your audience on platforms like Facebook, Instagram, X, and LinkedIn. To succeed with programmatic SEO, each generated page must provide unique, valuable, and relevant content. When done well, programmatic SEO is a powerful tool, especially for targeting low-competition keywords or specific niches that might otherwise be overlooked. In contrast, programmatic SEO uses automation to quickly create large numbers of web pages, each targeting specific keywords or keyword variations.

  • Here, you’ll see the website’s health score, Core Web Vitals overview, and issues.
  • Canonical tags tell search engines which version of a page should be prioritized when dealing with duplicate or near-duplicate content.
  • How your business chooses to utilize social media has SEO ramifications.
  • Where necessary, merge similar pages into one in-depth article.

SEO Services

WebFX will identify these hard-to-spot factors and recommend a strategy that helps you build your reputation and increase your presence online. Unlock instant access to more than 29 years of experience with WebFX. That experience extends beyond SEO and includes digital marketing, customer service, and project management, which means a smooth and professional experience for your team.

Step 7: Address duplicate content issues

Some of them were simply excess header tags that had been created at some point in WordPress. If you have the same issue and want to get rid of the warning, you can just add the following line to your robots.txt file to stop crawlers from accessing that page. The nofollow page was created by Cloudflare’s email address protection. All the H1 problems picked up by our audit were related to this issue, so this didn’t take too much time to fix. In our case, this returned 1,128 images which were missing alt text.

Costs can vary significantly, typically ranging from $50 to $300 per hour, depending on the freelancer’s experience and the complexity of the project. Of the two, SEO is the most essential tool for most businesses. Any company with a web presence must focus on SEO to ensure they are visible to online searchers. While radio ads can be an excellent way to target niche audiences who listen to specific music, podcasts, or talk shows, they lack the broad, ongoing impact SEO provides. When you analyze your competitors in your SEO audit for 2025, you’ll also want to look at their content. Content has a large impact on your SEO performance, and it helps your site attract more leads and perform better in the search results.

Fast site audits

Simply embed a simple Audit Form that matches your website’s styling SEO Anomaly and colors.

Running a comprehensive website crawl is like giving your site a thorough health check-up. It uncovers issues that might not be easily noticeable but are critical for SEO performance. Login to Google Analytics and go to Traffic Acquisition under Acquisition.

Written by Jorje

Soy fundador de CeroTACC, un mundo #singluten que abrió sus puertas en el 2010 para construir un punto de encuentro para todos los celíacos de habla hispana. Pueden escribirme a info@cerotacc.com